Technical guides for every Amazon service.
How each Amazon platform works for the teams that build on it: access, data, limits and the decisions to make before you write code. Each guide links to the official documentation it relies on.
One guide per Amazon service.
Building a reliable Amazon SP-API integration
The Selling Partner API is the official way to read and write Seller Central and Vendor Central data. Getting a first call working is easy; keeping an integration correct at volume is the real work.
7 min read · Draft · expert review pending Amazon AdsAutomating Amazon advertising with the Ads API
The Amazon Ads API lets you manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns and pull performance data in bulk. It is separate from the SP-API, with its own access process and limits.
6 min read · Draft · expert review pending Amazon ShippingRates, labels and tracking with the Amazon Shipping API
The Amazon Shipping API lets you quote rates, buy labels and track parcels from code. For seller-fulfilled Amazon orders it is also how you buy postage that Amazon recognises for delivery promises and protection.
5 min read · Draft · expert review pending FBA · MCFFulfilling orders from any channel with FBA Multi-Channel Fulfillment
Multi-Channel Fulfillment (MCF) lets you ship orders from your own website, other marketplaces or B2B customers using the inventory you already hold in Amazon fulfilment centres.
6 min read · Draft · expert review pending Vendor CentralVendor Central integration: EDI or Vendor APIs?
Vendors (1P) receive purchase orders from Amazon and must answer with acknowledgements, shipment notices and invoices on time and accurately. You can do this through EDI or through the Vendor APIs in the Selling Partner API.
6 min read · Draft · expert review pending Kindle Direct PublishingWhat you can and cannot automate on Kindle Direct Publishing
Publishers with large KDP catalogues often ask for an API. KDP does not offer a public one for publishing titles. There is still a lot that can be automated safely around it.
5 min read · Draft · expert review pending AlexaBuilding an Alexa skill that holds up in production
An Alexa skill is a voice interface to your service. Amazon handles speech recognition; you design the conversation and run the backend that answers each request.
6 min read · Draft · expert review pending Amazon PayAdding Amazon Pay to your own checkout
Amazon Pay lets customers pay on your website with the address and payment details already stored in their Amazon account. It can shorten checkout, especially on mobile.
5 min read · Draft · expert review pending Amazon BusinessConnecting Amazon Business to procurement and ERP systems
Amazon Business serves two audiences: organisations that buy on Amazon, and sellers that want to reach them. Each needs a different kind of integration.
5 min read · Draft · expert review pending Amazon AssociatesUsing the Amazon Associates product API within the rules
Publishers, comparison sites and apps use the Associates product API to show current Amazon product data with affiliate links. Access, caching and display are governed by the Associates agreement.
5 min read · Draft · expert review pendingEvery guide is written by an engineer and checked against current Amazon documentation before it is published. Guides marked as drafts are still waiting for that review.