Amazon + Google Analytics 4 integration
Bring Amazon sales and advertising data next to GA4 web analytics for a full-funnel view.
Vendor Central · Vendor APIs / EDI
The data that moves between Amazon and Google Analytics 4.
- Aggregated Amazon sales and ads data via your warehouse
Data flows from Amazon into Google Analytics 4. Nothing is written back to Amazon, so your listings and orders are never changed by this integration.
What teams use it for.
For sellers
- Compare website and Amazon performance by product
- See how site traffic relates to Amazon sales
- Report in Looker Studio with both sources
For vendors
- Track Vendor sales alongside site analytics
Official APIs on both sides, run like production software.
Authorised access
Login with Amazon authorisation and Google Analytics 4's own auth. No shared passwords, no screen scraping.
Mapped to your setup
Fields, accounts, locations and rules mapped to how you use Google Analytics 4, not a generic default.
Reliable by design
Queues, retries within Amazon's rate limits, and alerts when something needs a human.
Logged and auditable
Every record synced is logged, so you can trace any order, invoice or stock change.
Amazon + Google Analytics 4 questions.
Can Amazon sales appear inside GA4?
We usually join them in BigQuery or your warehouse instead, because GA4 isn't designed for external order data. Dashboards then show both.
Do you use official Amazon APIs?
Yes. We build on the Selling Partner API and Vendor APIs (or EDI for Vendor Central where that is the agreed channel), using authorised access through Login with Amazon. We don't scrape Seller Central or Vendor Central.
Can this work for both Seller Central and Vendor Central?
Yes. Seller (3P) and Vendor (1P) accounts use different Amazon APIs, so we design each flow for the account types you actually run. Many clients run both.
How long does an integration take?
It depends on the number of flows, data volume and how much custom mapping your setup needs. After a short discovery call we give you a fixed scope and timeline.
Who hosts and maintains it?
Your choice. We can host it on AWS for you with monitoring and alerts, or deploy it into your own cloud account. Either way we offer ongoing maintenance as Amazon and the other system change their APIs.