Integration · Advertising

Amazon + Google Ads integration

Measure how Google Ads drives Amazon sales with Amazon Attribution, and report blended spend and revenue in one place.

01 — What syncs

The data that moves between Amazon and Google Ads.

AmazonGoogle Ads
  • Amazon stock status for ad automation
Google AdsAmazon
  • Google Ads traffic tagged for Amazon Attribution
  • Spend for blended reporting
02 — Use cases

What teams use it for.

Seller Central (3P)

For sellers

  • Measure Google-driven Amazon sales with Amazon Attribution
  • Pause ads when Amazon stock runs out
  • Report blended ROAS across Google and Amazon Ads
Vendor Central (1P)

For vendors

  • Measure external traffic to Vendor ASINs
03 — How we build it

Official APIs on both sides, run like production software.

Amazon
SP-API OrdersListings ItemsFBA InventoryFinancesReportsNotificationsVendor OrdersVendor ShipmentsVendor InvoicesVendor Direct FulfillmentEDI 850 / 855 / 856 / 810
Google Ads
Google Ads APIAmazon Attribution API

Authorised access

Login with Amazon authorisation and Google Ads's own auth. No shared passwords, no screen scraping.

Mapped to your setup

Fields, accounts, locations and rules mapped to how you use Google Ads, not a generic default.

Reliable by design

Queues, retries within Amazon's rate limits, and alerts when something needs a human.

Logged and auditable

Every record synced is logged, so you can trace any order, invoice or stock change.

04 — FAQ

Amazon + Google Ads questions.

What is Amazon Attribution?

It's Amazon's measurement product for off-Amazon marketing. Tagged links show which clicks led to Amazon page views, add-to-carts and purchases.

Do you use official Amazon APIs?

Yes. We build on the Selling Partner API and Vendor APIs (or EDI for Vendor Central where that is the agreed channel), using authorised access through Login with Amazon. We don't scrape Seller Central or Vendor Central.

Can this work for both Seller Central and Vendor Central?

Yes. Seller (3P) and Vendor (1P) accounts use different Amazon APIs, so we design each flow for the account types you actually run. Many clients run both.

How long does an integration take?

It depends on the number of flows, data volume and how much custom mapping your setup needs. After a short discovery call we give you a fixed scope and timeline.

Who hosts and maintains it?

Your choice. We can host it on AWS for you with monitoring and alerts, or deploy it into your own cloud account. Either way we offer ongoing maintenance as Amazon and the other system change their APIs.

Connect Google Ads to Amazon.

Tell us how you use Google Ads and whether you sell on Seller Central, Vendor Central or both. We'll come back with a scoped plan.

Discuss your project