Amazon + Outbrain Amplify integration
Connect Outbrain Amplify to Amazon Seller Central and Vendor Central with a custom integration built on official Amazon APIs and tailored to how your team uses Outbrain Amplify.
Vendor Central · Vendor APIs / EDI
The data that moves between Amazon and Outbrain Amplify.
- Aggregated Amazon sales and conversion data for attribution
- Product and price data for campaigns
- Off-Amazon traffic data to Amazon Attribution
- Campaign spend for blended ROAS reporting
What teams use it for.
For sellers
- Measure how off-Amazon ads drive Amazon sales
- Report blended ad spend and revenue across channels
- Pause ads automatically when Amazon stock runs low
For vendors
- Measure external traffic to Vendor-owned ASINs
Official APIs on both sides, run like production software.
Authorised access
Login with Amazon authorisation and Outbrain Amplify's own auth. No shared passwords, no screen scraping.
Mapped to your setup
Fields, accounts, locations and rules mapped to how you use Outbrain Amplify, not a generic default.
Reliable by design
Queues, retries within Amazon's rate limits, and alerts when something needs a human.
Logged and auditable
Every record synced is logged, so you can trace any order, invoice or stock change.
Amazon + Outbrain Amplify questions.
Do you use official Amazon APIs?
Yes. We build on the Selling Partner API and Vendor APIs (or EDI for Vendor Central where that is the agreed channel), using authorised access through Login with Amazon. We don't scrape Seller Central or Vendor Central.
Can this work for both Seller Central and Vendor Central?
Yes. Seller (3P) and Vendor (1P) accounts use different Amazon APIs, so we design each flow for the account types you actually run. Many clients run both.
How long does an integration take?
It depends on the number of flows, data volume and how much custom mapping your setup needs. After a short discovery call we give you a fixed scope and timeline.
Who hosts and maintains it?
Your choice. We can host it on AWS for you with monitoring and alerts, or deploy it into your own cloud account. Either way we offer ongoing maintenance as Amazon and the other system change their APIs.