Integration · CRM

Amazon + CallRail integration

Connect CallRail to Amazon Seller Central and Vendor Central with a custom integration built on official Amazon APIs and tailored to how your team uses CallRail.

01 — What syncs

The data that moves between Amazon and CallRail.

AmazonCallRail
  • Order history and order context (within Amazon's data protection rules)
  • Vendor Central account and PO activity
  • B2B and wholesale orders
One-way flow

Data flows from Amazon into CallRail. Nothing is written back to Amazon, so your listings and orders are never changed by this integration.

02 — Use cases

What teams use it for.

Seller Central (3P)

For sellers

  • Give sales and account managers Amazon order context
  • Track Amazon Business buyers and quote requests
  • Report revenue by channel in your CRM
Vendor Central (1P)

For vendors

  • Track Vendor Central POs, fill rates and account health per buyer
03 — How we build it

Official APIs on both sides, run like production software.

Amazon
SP-API OrdersListings ItemsFBA InventoryFinancesReportsNotificationsVendor OrdersVendor ShipmentsVendor InvoicesVendor Direct FulfillmentEDI 850 / 855 / 856 / 810
CallRail
CallRail API

Authorised access

Login with Amazon authorisation and CallRail's own auth. No shared passwords, no screen scraping.

Mapped to your setup

Fields, accounts, locations and rules mapped to how you use CallRail, not a generic default.

Reliable by design

Queues, retries within Amazon's rate limits, and alerts when something needs a human.

Logged and auditable

Every record synced is logged, so you can trace any order, invoice or stock change.

04 — FAQ

Amazon + CallRail questions.

Do you use official Amazon APIs?

Yes. We build on the Selling Partner API and Vendor APIs (or EDI for Vendor Central where that is the agreed channel), using authorised access through Login with Amazon. We don't scrape Seller Central or Vendor Central.

Can this work for both Seller Central and Vendor Central?

Yes. Seller (3P) and Vendor (1P) accounts use different Amazon APIs, so we design each flow for the account types you actually run. Many clients run both.

How long does an integration take?

It depends on the number of flows, data volume and how much custom mapping your setup needs. After a short discovery call we give you a fixed scope and timeline.

Who hosts and maintains it?

Your choice. We can host it on AWS for you with monitoring and alerts, or deploy it into your own cloud account. Either way we offer ongoing maintenance as Amazon and the other system change their APIs.

Connect CallRail to Amazon.

Tell us how you use CallRail and whether you sell on Seller Central, Vendor Central or both. We'll come back with a scoped plan.

Discuss your project